The Inn at the Cove
The Inn at the Cove is a boutique hotel situated on a cliff overlooking the ocean in Pismo Beach, California. The driving concept behind the brand’s identity is the cove located immediately below the cliff’s edge, from which the hotel gets its name. 
The logo is simple and typographic while still being representative of water lapping the shore and the patterns on the clam shells scattered throughout the cove. The color palate was selected from photographs of sunsets over the water to reflect the key sense of place. Curvilinear forms are juxtaposed with modernist-inspired regular angles throughout the collateral both to echo the logo’s aesthetic and to fit beautifully into the contemporary architecture of the place.

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